Wiggle Wiggle - A World of Playful, Witty & Colorful Fun!

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Company Singapore RHQ Locations Partners Event

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Brand Story

Founded in 2014 by design company Artshare, Wiggle Wiggle is a trendsetting Korean brand known for its bold, playful aesthetic and unique design philosophy. Having gained a strong foothold in Korea, the brand has successfully collaborated with major corporations and cultivated a devoted following among the MZ generation.

A Samsung and Wiggle Wiggle collaboration

Wiggle Wiggle’s flagship stores across Korea, China, and Japan have consistently drawn large crowds, with its offline store in Korea attracting 500,000 visitors per month and online sales reaching $2 million USD within four days during key campaigns.

500,000

Visitors per month

$2,000,000

Within four days of the online sale campaign

Dosan Flagship Store

Myengdong Flagship Store

Harajuku Flagship Store

Shanghai Flagship Store

Wiggle Wiggle continues to make waves internationally—its Harajuku store was recently featured on Japanese national TV, while its Shanghai flagship secured a spot in the esteemed “POP SHANGHAI TOP 100” ranking.

Harajuku Flagship Store

Our Global Expansion & Singapore RHQ

As part of our strategic international growth, we have established our Regional Headquarters (RHQ) in Singapore, a move that strengthens our presence in Southeast Asia (SEA) and beyond.

Our Singapore RHQ plays a key role in Wiggle Wiggle’s global brand expansion, ensuring a localised, strategic approach to market development, logistics, and brand engagement.

Key responsibilities of the RHQ include:

IP Licensing and Global Partnerships

• Oversees IP licensing business for global territories outside Korea, China, and Japan.

• Facilitates international partnerships to maximise brand exposure.

Southeast Asia Logistic Hub

• Distributes Wiggle Wiggle products across Southeast Asia and beyond.

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Where we Wiggle

Dosan Flagship Store

Wiggle Wiggle House
Dosan Branch

31, Eonju-ro 168-gil, Gangnam-gu, Seoul

A twist on the black ruins that appeared in the middle of Apgujeong! A space of twist that 'contains all the colors of the world', in contrast to the dark exterior, unfolds before your eyes.

40,000

Daily Active Users

130,000

Monthly Active Users

12,000

Reviews

5 Star Rating

Wiggle Wiggle Town

Wiggle Wiggle Town Myeongdong Branch

4th floor, Noon Square, 14 Myeongdong-gil, Jung-gu, Seoul

Take the dedicated escalator at Wiggletown Station and you will find Wiggle Wiggle Village on the 4th floor. Find the Wiggle Wiggle photo zones hidden throughout each floor and make some great memories!

40,000

Daily Active Users

130,000

Monthly Active Users

12,000

Reviews

5 Star Rating

Wiggle Wiggle House

Wiggle Wiggle House Myeongdong Branch

24 Myeongdong 8-ga-gil, Jung-gu, Seoul

A souvenir shop, Wiggle Bear House and playground all in one building! Introducing an all-in-one house that compresses fun.

40,000

Daily Active Users

130,000

Monthly Active Users

12,000

Reviews

5 Star Rating

Tokyo Flagship Store

Wiggle Wiggle House Harajuku Mansion

Ssc Harajuku Bldg., 1 Chome-8-1 Jingumae, Shibuya, Tokyo 150-0001

A house full of twists like a house in a comic book, Wiggle Wiggle Harajuku! You can find all the popular Wiggle Wiggle products loved by K-POP artists. TIP, don't miss the photo spot 'Spin Room' on the 2nd floor. You can get a great shot with the optical illusion of spinning around as if you were the main character in a comic book.

Chengdu Flagship Store

Wiggle Wiggle House Chengdu Flagship

Chengdu City, Chunxi Road, Yingjia S+ First Floor

Wiggle Wiggle House has landed in the science fiction city of Chengdu! Take a life shot with a space base concept at Wiggle Wiggle House located on Chunxi Road, the center of Chengdu. The special photo zone where you can feel like an astronaut is a must-see! Wiggle Panda Limited Edition Products can only be purchased at Wiggle Wiggle House in Chengdu.

Shanghai Flagship Store

Wiggle Wiggle House Shanghai Apartment

Shanghai, Xuhui District, Anfu Rd, 308 No. 200031

As the first global flagship store of Wiggle Wiggle, it goes beyond the extremely personal 'home' to reinterpret an apartment where various people live together. Don't miss the photo zone that captures the moment when the characters who crash-landed in a Shanghai apartment fall down from the top of the building!

Offline Stores in Korea

Check out Wiggle Wiggle’s offline stores that enhance the brightness and saturation of your everyday life!

Wiggle Wiggle
Incheon Airport T1 Shinsegae Duty Free

HAPPY & FREE! Feel the excitement of flying in an airplane and shopping in the sky!

Wiggle Wiggle
Lotte World Mall Branch

The Retro Funky Town store is a space that reinterprets the atmosphere of the 70s and 80s in a modern way. Enjoy happy shopping and create fun moments with your loved ones!

Wiggle Wiggle
Starfield Hanam Branch

A place where dreams and imaginations bloom like clouds for both adults and children! Don't miss the photo zone set up in one corner of the cloud-filled store.

Wiggle Wiggle
Shinsegae Department Store Gwangju Branch

Wiggle Wiggle Arcade is a space that brings the fun of an arcade to life. Enjoy games and shopping with friends, and have a fun shopping experience!

Wiggle Wiggle
Namsan Seoul Tower Branch

Meet Wiggle Wiggle at Namsan Seoul Tower, a representative landmark of Seoul.If you are looking for a special souvenir, you can find items with Wiggle Wiggle’s sentiment.

Wiggle Wiggle
Hyundai Department Store Pangyo Branch

The Wigland store is a space that reinterprets the exciting and happy moments of an amusement park. Come visit the store and enjoy the fun of an amusement park!

Wiggle Wiggle
Shinsegae Premium Outlet Paju Branch

This is a space that reinterprets the scene where cute wiggle bears are cloned into a factory. Create precious memories in the wiggle bear photo zone where wiggle bears are created through various processes!

Wiggle Wiggle
The Hyundai Seoul Branch

A healing space, Wiggle Wiggle Farm, has opened in the middle of the forest of buildings in Yeouido. How about putting everything aside for a moment and healing yourself at Wiggle Wiggle Farm?

Wiggle Wiggle
Inspire Resort

The Wiggle Wiggle Resort storecreates a sophisticated atmosphere with the resort’s unique luxury and Wiggle Wiggle’s unique colors. Come meet Wiggle Wiggle, the new hot place at Inspire Resort!

Wiggle Wiggle
Hyundai Outlet Dongdaemun Branch

The Wiggle Wiggle Hanok Village store is a space that reinterprets the tradition and style of Hanok with Wiggle Wiggle’s unique colors and saturation. Come experience a special moment in a space where the beauty of tradition and modern sensibility come together.

Our Partners

The Iconic Singapore Flyer is having a whimsical makeover!

From 23 May to 28 September 2025, five of the Singapore Flyer’s capsules will be transformed into a dazzling ride of retro colours and fun designs —165 metres up in the air.

Wiggle Wiggle capsules are not your regular Flyer ride - it is an exclusive experience. With each purchase, guests enjoy a full 30-minute rotation inside a specially themed capsule - one of the five unique Wiggle Wiggle designs filled with playful surprises and photo worthy moments.
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And adding to the whimsy, Merli - short for Merlion - will also be joining in the fun! Merli is a heart-warming and whimsical illustration of Singapore’s mythical national icon. Young at heart and full of energy, Merli embarks on delightful adventures to showcase Singapore’s unique experiences and hidden gems to friends and visitors from around the world. As a friendly local guide with a passion for food, exploration and nature, Merli brings a charming quality to the Wiggle Wiggle experience.

Double Experience Pass

For those who cannot get enough of the sky-high experience, the Double Experience Pass at S$90 lets you enjoy two separate rotations on the Singapore Flyer in two different themed capsules. It is double the delight with even more time up in the sky! Unlike standard tickets, the Wiggle Wiggle Capsule tickets allow you to board via Singapore Flyer’s VIP lounge, making it an adventurous premium experience from start to finish.
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On the ground, step into the vibrant and cheeky world of Wiggle Wiggle through two distinct retail experiences at the Singapore Flyer. The Pop-up Store on Level 1, located at the main entrance, is your destination for lifestyle favourites—from cult-classic tumblers to playful everyday accessories. Meanwhile, Singapore Flyer Gifts, Singapore Flyer’s souvenir store located at Level 3, is where collectors and fans can discover Wiggle Wiggle X Singapore Flyer merchandise exclusive to Singapore, available from July 2025 onwards. Explore both and experience the full Wiggle Wiggle universe.

Snap selfies with the towering six metre Wiggle Bear and Little Play Bunny Inflatables

Wiggle Wiggle fans can enjoy interactive moments, including:
Meet the Iconic Wiggle Bear and Little Play Bunny – Snap selfies with the towering six metre Wiggle Bear and Little Play Bunny Inflatables located at the entrance of Singapore Flyer and Level 3 Sky Deck.
Complete the Mission, Win a Gift – Take on a fun mission and walk away with a complimentary Wiggle Wiggle item.
Whimsical Photo Zones – Snap Instagram-worthy shots at our whimsical photo zones in the pop-up store.
Singapore-exclusive Merchandise – Snag the limited edition, Wiggle Wiggle X Singapore Flyer merch dropping at the Singapore Flyer Gifts, Level 3, starting July 2025.

Meet the Iconic Wiggle Bear

Snap selfies with the 3 metre Wiggle Bear Inflatable and meet the Wiggle Wiggle Mascot in person on select days.

Wiggle Wiggle Ambassadors

On select days, brand ambassadors will be stationed at the Wiggle Wiggle Garden, ensuring every visitor enjoys a delightful and engaging pop-up journey.